Financial content
marketing that
gets results
We pride ourselves on delivering world-class content marketing
for the financial services industry.
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We pride ourselves on delivering world-class content marketing
for the financial services industry.
Content marketing is a powerful tool that gives your business both visibility and credibility. A successful digital marketing strategy will help you to both retain existing clients and attract new ones.
Whether you are a broker, CFD provider, financial adviser, FX specialist, investor or FinTech company, we speak your language. More than that, we know how to make your voice heard.
We are uniquely placed as not only are we authorities on the financial services sector, but we know a thing or two about content creation and social media.
Our team is comprised of experienced traders, industry commentators, social media experts, copywriters and journalists whose combined skills can help you to stand out from the competition and position yourself as a leader in your field.
By utilising a suite of digital marketing tools such as webinars, eBooks, long and short-form written content, electronic newsletters, blogs, SEO content and more, we can help you to, not only make connections on popular social media channels such as Facebook, LinkedIn and Twitter, but also to keep them.
Great content alone is unlikely to achieve your marketing aspirations, neither is an ad-hoc approach to content marketing. A well-planned content marketing strategy identifies your goals and the means to get you there. We can conduct a full audit of your existing content and devise a comprehensive plan on the specific content you should be creating, when you should be producing it and importantly, how to promote it.
Short-form social media content allows you to engage your audience with punchy and engaging content that turns likes into leads
Webinars are a great way to share information and network, but they also provide the means to generate new leads via registrations on your website
Sharing your expertise and techniques through ebooks, guides and whitepapers positions you as a trusted and valuable source of information
In the fast-paced financial services industry, keeping up with the latest news and insights goes hand in hand with success
Video content marketing is no longer the future – it’s the here and now
We may live in a digital world, but well-written copy is still King when it comes to portraying your brand in a professional light
Social media is a powerful business tool that continues to revolutionise the financial services industry. Platforms such as Twitter, LinkedIn, Facebook and Instagram bring you closer to your target customers, allowing you to interact directly, build relationships, support and educate. Social media provides cut-through, making you accessible and approachable to a much wider audience.
We create content for the largest social media channels:
Two billion people around the world use Facebook every month. Your potential clients are amongst them
The world’s largest professional network, LinkedIn has more than 610 million users worldwide
An engaging, quick-fire way to share information and insights with your target audience
Share your message on the world's largest microblogging site and be heard
Webinars are a great way to share information and network, but they also provide the means to generate new leads via registrations on your website. They can also be extremely effective in converting inactive accounts into live trading accounts.
We tailor webinars to suit you and your audience, showcasing your unique selling points.
We offer two distinctive types of webinar programs to achieve specific business goals
Live, public webinars are free to the public and promoted as sessions designed to engage and generate leads. The content is interactive and highly topical thereby enticing prospective leads to register on your website and attend.
The content is a mixture of trading education themes such as trading strategy, technical analysis, risk management and trading psychology as well as marketing and sales themes.
Share information and network
An effective tool to help leads develop a new trading skill
Highly educational trading courses are for your active trading clients only. They provide a firm foundation in technical analysis, trading strategies, trade management, risk management and trading psychology. They can be presented in any format; from weekly webisodes to intensive day-long programs. Presented as live webinar sessions where your clients can actively learn and participate.
An incentive for prospective leads to open a trading account
A great incentive for reactivation of dormant accounts
An effective tool for existing client retention
Stimulates trading activity
Sharing your expertise and techniques through eBooks, guides and whitepapers positions you as a trusted and valuable source of information – generating new leads and keeping existing clients actively engaged.
The calibre of content and its presentation is a direct reflection of your brand. We can help you produce content that is accessible, well designed and engaging.
eBook topics focus on what traders both need and want:
In the fast-paced financial services industry, keeping up with the latest news and insights goes hand in hand with success. Our experienced traders have their fingers on the pulse and can provide commentary that is on point, positioning you as a valuable and reputable source.
Introducing TomorrowTech, the multimedia market commentary that can help you engage, inform and generate leads.
Market commentary is no longer restricted to print, video commentary is a visually compelling way to position your brand as a thought leader and trusted source of information.
Click the link below to learn more about TomorrowTech and how it can work for you.
Video content marketing is no longer the future – it’s the here and now. People lead busy lives and watching a video is a quick, accessible way to absorb information. The use of video is an effective way to communicate complicated, specialised information, making it an invaluable marketing tool for the financial services industry.
Evergreen content doesn’t ‘lose its leaves’. It stays fresh for months, even years. If you are investing in professionally produced video content, longevity is paramount. Our content creators and videographers are guided by our financial experts in creating video content that stands the test of time and can be repurposed to generate leads now and into the future.
Our team of experienced traders, journalists, copywriters and editors work closely together to produce content that is relevant, engaging and error free.
Topical and engaging. The fundamental blog explores the top economic, political and global news making an impact on the markets.
The copy is professionally written and edited to be on brand and will add a dimension to your market report.
The fundamental blog sets the tone for the market report and is 250-450 words in length.
