The what, why, and how of creating engaging content your clients will love you for.
The world of marketing is awash with idioms, sayings, and buzzwords: going viral, influencers, conversions, retargeting, lead-gen, gaining followers, like-baiting, advertainments, DM, chatbots, sales pipeline, reach, impressions … the list goes on. Some of them are here-today, gone-tomorrow. Others are as old as the hills.